Alexander Semenov

The main thing for the week (07.07 – 13.07)

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We wish everyone a good morning and offer you a look at a selection of the best materials App2Top.ru last week.

Word of mouth as the key to the success of a mobile gameDmitry Terekhin, CEO of Nekki, presented App2Top.ru an expanded version of his report “Word of Mouth as the key to the success of a mobile game”, which was read at the White Nights 2014 conference.

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Mobile advertising formats: advantages and disadvantagesWe present an article about mobile advertising formats written by our colleagues from the Unilead Network, an international CPA platform and digital agency for mobile and Internet advertising, based on the publication of Eric Seufert, head of Wooga marketing department.

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Interview with Fishlabs, developers of Galaxy on FireKai Hitzer, Marketing Director at Deep Silver FISHLABS, spoke about the features of hardcore games on the mobile market.

The Android version of the game “Evolution: The Battle for Utopia” has been released (interview with Mail.Ru Group)A year ago we already took a big interview with the general producer of IT Territory Alexander Enin, and now we offer a small update dedicated to the release.

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The questions were answered by Vasily Ryabov, brand manager of the gaming direction Mail.ru .

Photo: Flickr/Margot Komine

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