How many gamers there are in Russia, about the impact of the session length on ARPU, the deconstruction of the box office hit Contest of Champions, — this and much more in our traditional digest.
Case study: The impact of the Hockey World Cup on the downloads of a themed game
How much the World Hockey Championship has affected the downloads of the sports game, — App2Top.ru the founder of PlayMobileFree Nikolay Rakushin told.
Unity will start conducting exams on knowledge of the engine
Unity Technologies has launched a certification program for Unity developers. As part of the program, the authors of the engine will conduct exams among developers and make assessments based on its results.
Unity: mobile players want to “pay” for the game by watching video ads
Two-thirds of users will prefer to “pay” for the game by watching video clips. And the most unloved format is IAP. Unity came to these conclusions based on the results of its own research.
DeltaDNA: the longer the first session, the better the performance of the game
In the freeplay, the retention rates of the game, ARPU and the conversion rate partly depend on the length of the first session, experts of the mobile marketing company DeltaDNA believe.
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Pros and cons of cloning games
From a moral point of view, cloning games is a dubious event. In some countries, plagiarists are also prosecuted by law. Nevertheless, developers around the world still continue to stamp copies of successful projects. The Chartboost resource tried to figure out what the pros and cons of cloning games are.