Ella Romanos is the Chief Operating Officer of Fundamentally Games, who has been working in the gaming industry for 13 years. Based on her experience in managing teams and projects, she identified five things that help her to be a good and effective producer.The original material was published on the Gamesindustry website.

PUBG Mobile downloads are growing rapidly. To date, the battle royale has been downloaded a billion times. This is despite the fact that the original version of the title for PC and consoles is played by 12 times fewer gamers.

Pancake Week, a festival-sale of games by Eastern European developers, was held on Steam from March 8 to 14. It was initiated and organized by Meta Publishing. We talked with Ilya Salamatov and Ilya Grabelnikov, top managers of the publishing house, about how the sale was being prepared and held.

The trend for brand collaborations in games has not passed for many years. It has reached a special scale in China. Burberry, Maserati, Tesla and many other luxury brands cooperate with Chinese developers. In this way, they want to gain the trust of the local wealthy youth, SCMP believes.

Wanted: game producer and marketing department producer at Playrix, game designer at Xsolla and 2D animator (Spine) at Glera Games.

Sony has published a small guide for indie developers on pitching games. The company told what you should pay attention to when applying, and also clarified which questions should be answered before presenting your project for PlayStation.Journey

Digital Turbine has announced the purchase of 100% of Fyber, a service for advertising in mobile games and applications. The transaction amount was $600 million.As part of the deal, $400 million will be paid in Digital Turbine shares, and $150 million in cash.

The German gaming market continues to grow rapidly. Last year, residents of the country spent €8.5 billion on games for the first time. The reason is obvious — self-isolation due to the COVID-19 pandemic. Sales of microtransactions and various online services grew the most against the background of lockdown.

The mobile version of Genshin Impact has earned over $1 billion in the App Store and Google Play. It took six months. No mobile game has ever earned a billion so fast.

Unlike many publishers, Capcom does not chase profitable release dates and relies on a large tail of sales and its back catalog. The company explained the advantages of this approach, and also talked about the importance of remakes, the almost complete transition to digital and the launch of new IP.

Xbox Game Pass is often called “Netflix gaming”. As it turned out, Microsoft does not quite agree with this comparison. The vice president of the gaming ecosystem of the company, Sarah Bond, explained what the key difference is.

What you need to pay attention to when launching a game for children, — says in his column for App2Top.ru Marat Mukhametzyanov, lawyer at VERSUS.legal.

Last week, China began testing the CAID identifier — the local equivalent of IDFA, which allows you to bypass Apple‘s new privacy policy. It was developed with the support of the government by the Chinese Advertising Association (CAA), which includes the largest technology companies in the country. Marketing expert Eric Seufert (Eric Benjamin Seufert) told in detail what threatens Apple with the appearance of such a tool. We have chosen the main thing from the…

Microsoft is preparing for a new takeover. This time, the corporation is negotiating the purchase of Discord. The estimated volume of the transaction is over $10 billion. But there is a nuance. The owners of Discord are not sure yet whether they need to sell the business at all. Instead, they can conduct an IPO.

In China, developers will no longer be able to force users to share personal data in exchange for access to the application. Now, in case of refusal, people will still be able to access this or that program. The new rules will come into force on May 1.TechCrunch reports that this became known from a joint document of four local regulators — the Cyberspace Administration, the Ministry of Industry and Information Technology, the Ministry of…

Nintendo has announced a long-term collaboration with Niantic, the developers of Pokémon Go. Now the American studio will make AR games based on well-known brands of the Japanese corporation. The first title will be released this year.Nintendo and Niantic announced the start of cooperation on March 23, according to Bloomberg.

The International Football Federation (FIFA) has reported on finances for 2020. She earned $266.5 million. Most of the amount — $158.9 million — came as royalties for the use of the brand by third-party companies. Video games have become a key source of these revenues.

Last summer, it became known about Apple‘s plans to restrict developers’ access to IDFA. But the answer to the question of what will happen to the mobile marketing market after that has not appeared. In your column for App2Top.ru Maxim Samorukov, founder of AppMagic, reveals why, in light of the IDFA story, the deal between AppLovin and Adjust is so important.

The Israeli company ironSource has announced that it will go public and enter the stock exchange through a merger with SPAC. The valuation of the marketing platform exceeded $11 billion.ironSource will merge with the Special Purpose Acquisition Company (SPAC) Thoma Bravo Advantage.