Lucasfilm has decided to put together Star Wars games and its other franchises under a single brand — Lucasfilm Games. That was the name of the company’s gaming division, founded by George Lucas almost 40 years ago.

We continue to summarize the results of 2020 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Anatoly Dekhtyar, Head of Sales and Partnerships at ironSource Aura in Russia.

She talked about trends in the mobile gaming market and plans for the next yearValeria Alfimova, Chief Revenue Officer at Appodeal Stack.

Acquisitions continue to take place in the mobile market. One of the largest marketing companies — ironSource — became the owner of SOOMLA, an Israeli analytical startup.

Hyper Casual games remain one of the most actively developing areas of mobile gaming. Supersonic Studios specialists told us what you should pay attention to when creating and studying projects in this category this year.The original material was published on the pages of VentureBeat.

We continue to publish the results of last year. In this publicationNikolai Borzov, co-founder of the Fatpony PR agency, spoke about his vision for 2020.

PlayStation suffered heavy losses in the Japanese market. For the whole of 2020, less than a million Sony consoles were sold in the country. The last time this happened was in 1994 — during the launch of the PS1.

The new year has come, but we still have a few results of the previous year in stock. We will share them in the coming days. Next up is an interview with the founderRed Brix Wall by Fyodor Zaitsev and company partner Zakhar Serebryannikov.

The GitHyp website, which collects game statistics, noticed that Cyberpunk 2077 lost 79% of Steam players a month after its release. The CD Projekt game still shows excellent online, but its previous hit The Witcher 3 at one time managed to keep users many times longer.On the release day, December 10, the peak online Cyberpunk 2077 on Steam exceeded 1 million people.

SuperData spoke about the success of the gaming industry in 2020. Last year, digital sales reached $126.6 billion, and the list of the best-selling premium titles included Call of Duty: Modern Warfare, Animal Crossing: New Horizons and Cyberpunk 2077.

During the New Year holidays, the Rust survival simulator, released back in December 2013, updated several of its own records at once. Firstly, the peak online gaming on Twitch has surpassed the mark of 1 million viewers. Secondly, the number of simultaneous players on Steam has exceeded 240 thousand.The developers announced about overcoming the milestone of 1 million simultaneous viewers on Twitch on January 3.

How was the year for META Publishing, — said the founder of the company Ilya Salamatov.

In details about the work on A/B tests, they tellIlya Tumenko, Publishing Director at AppQuantum, and Oleg Semenov, Marketing Lead at Appbooster.

Sergey Neskin, CEO of Neskin Games, spoke about the company’s successes in the past year.

On the eve of the New Year, Nintendo has published a list of indie games that have become bestsellers for Switch in 2020. Ori and the Will of the Wisps, Hades and Spiritfarer, among others, were noted as sales leaders.

Tanya Loktionova, founder of Values Value, spoke about the challenges of 2020 and the company’s success in the game development recruiting market.

Wanted: middle- and senior-developers on Unity at Murka Games, UA-manager at Playrix and game designer at Targem Games.

CD Projekt is preparing for trial with disgruntled investors. The studio said that it has faced at least one lawsuit and is now going to take the most “decisive” actions to protect itself.

How to conduct effective events in mobile games to get high engagement and ARPDAU, — Louise Lu, Assistant Product Manager at Tilting Point, told on the example of Warhammer: Chaos & Conquest. We have selected the main tips from the material.