A report by Andrey Zimenko from Wargaming. The speaker presented a new structure in Wargaming, which is designed to strengthen the company’s presence in the mobile market, and also offers various options for partnership with developers.

Report by Valeria Andrianova from JetBrains. She talked about how agile is prepared in the company — using live examples of a variety of teams: product, marketing, design and technical writing teams.

Report by Marina Michkova from Yandex. She talked about which Yandex products and how to increase revenue from monetization of Russian-language mobile app traffic.

A report by Mike Hines from Amazon. The speaker shared unique information about loyal users in general, observations and data from the stores about which game design currently best attracts new and retains existing loyal users and how to maximize their payment potential.

Report by Artur Shakalis and Vladimir Tomko from OK (Odnoklassniki). The speakers talked about the mobile gaming platform on the Odnoklassniki social network and the opportunities that this platform provides to developers.

Report by Alexander Neberekutin from DevGame. Using the example of real-life games, the speaker examined how to work with events and data on the results of these events, listed the most popular mini-games and the most profitable distribution scenarios. In addition, he told how to find a balance between gaming and paid inventory, what conclusions DevGame came to after using events and what results it received.

Report by Alexey Rekhlov from Creative Mobile. The speaker talked about how to increase creativity and productivity, which are necessary to create good games.

A report by Vasily Sabirov from devtodev. The speaker spoke about what actions need to be taken to make the game earn money, how to diagnose an error in the economy of the game at an early stage and fix it.

A report by Ivan Belousov from HypeTrain Digital. He told me what they actually buy on Steam, how to prepare for the release of an indie game, what they play on Steam in 2017, how to understand who your player is, how to run a Kickstarter campaign, what tools exist to analyze competitors on Steam, and much more.

A report by Konrad Czernik from Techland. He spoke about the difficulties that arise when trying to create an art department. In addition to quality issues and time constraints, when developing a game, you constantly have to face problems of communication, motivation and personal boundaries. Konrad also talked about how difficult it is for programmers, artists, producers, designers and managers to work together. And also about the common tasks of game development and how the…

A report by Artem Petukhov from Pixonic. The speaker spoke about how to develop and promote action games in Asia (China, Japan and Korea) using the example of the MMO shooter War Robots.

A report by Christian Corsano from IO Interactive. The speaker shared his experience of creating a Hitman game using Microsoft Azure, a cloud computing platform.

A report by David Reichelt from Color Switch Productions, Inc. The speaker shared the story of the creation of the Color Switch game and talked about how to make a game that will not get lost among other projects.

A report by Evgeny Kozlov from Twitter. He talked about how to use Twitter as a marketing channel to promote games and apps.

Round table on HTML5 games. The participants of the round table discussed the present and the near future of the platform, touched upon topics such as instant messenger games and the current capabilities of Instant Games, talked about whether such projects will replace native applications.

Report by Anna Krizhanovskaya from Playrix. She told why traffic is needed by any studio without exception and how to buy it correctly.

A report by Natalia Portier from Appodeal. She spoke about the main trends of mobile monetization. How much money can advertising in the game bring? How do formats and gameplay relate? What is the difference between different advertising networks and how to properly evaluate their effectiveness?

A report by Alexander Shilyaev from Playrix. He spoke about the experience of creating match-3 games. How to choose an idea for an element, prepare an image and bring the element to the players. What to pay attention to when designing levels, setting complexity and conducting A/B tests.

Deconstruction Workshop is next in line. Four gaming industry experts analyzed four games online. The experts also considered each game as a system that either works or does not work. They told us what they think about design, monetization, game mechanics, game cycle and social features.