Epic Games Licensing Manager Alexey Savchenko spoke at White Nights St.Petersburg 2018. He spoke about the differences between a business developer and sales, about why investors invest money in development, as well as how to conduct transactions correctly.

On White Nights St. Petersburg 2018 was performed by Alexander Shmyrov, producer of Game Insight. Alexander told why the company held one of the last events in Guns of Boom with the participation of actor Danny Trejo.

Nadav Ashkenazy, ironSource’s Vice President for Publisher Relations and Sales, spoke at the recent White Nights. He explained exactly how to improve the financial performance of a mobile game by placing ads in it.

Waves platform, which specializes in the management and release of digital assets, performed at White Nights in St. Petersburg. She assures that the blockchain will help to increase revenue from each user.

At the last White Nights session, Kiness Cheng (Keyness Cheng) spoke. He represented the company Merculet, which offers customers its own solution for the implementation of blockchain in their projects. He spoke about what opportunities the blockchain opens up to the gaming industry today.

At White Nights St.Petersburg 2018, Liftoff marketing platform manager Alexandra Issakova spoke about working with creatives. She also touched on such a topic as A/B testing of mobile advertising.

At the last session , White Nights performed Jean-Peter Ewert, who deals with business development and legal issues of Steam. He talked about how the platform works now. We offer a recording from the speech, which also included his comment about Steam Spy.

Report by Alexey Izvalov from Enhance. The speaker spoke about how, when developing a game, indie teams overlook important details that seem obvious at first glance.

Report by Alexander Simakhin from Drunken Monday. The speaker spoke about what problems can be encountered during the development of a mobile multiplayer mode in real time, and what solutions are available that have been tested in real projects.

Report by Eldar Alizadeh from UPP. The speaker talked about what to pay attention to when creating a trailer for the game so that it attracts users.

A report by Kate Edwards from Geogrify. During her 25-year career in gaming, Kate has witnessed the development of the gaming industry, which has become a real cultural and economic force in a global society.

A report by Alexander Pavlov and Pavel Kazimirenko from IQeon. The speakers talked about their gaming platform, which allows players to earn money on their achievements.

As part of White Nights Prague 2018, Sjoerd De Jong from Epic Games demonstrated how it is possible to quickly create a cinematic video on the Unreal Engine.

Video from the report at White Nights Prague 2018 by Nikita Buyanov, Chief Operating Officer of the St. Petersburg studio Battlestate Games. Nikita shared his experience of preparing for the publication and independently launching the hardcore shooter Escape from Tarkov.

Report by Matej Lancaric from Pixel Federation. In his presentation, the speaker compared the process of launching two games: Diggy’s Adventure and Seaport, told what problems the company faced, what solutions were found.

A report by Adam Sporka from Warhorse Studios. The speaker told how to use music in the game depending on its genre and features.

A report by Christopher Lefebvre from Tapdaq. The speaker presented the top five most suitable places for scrolling ads in mobile games, and also shared information on how each of them affects revenue, retention and other indicators.

A report by Paweł Gajda from Carbon Studio. The speaker spoke about how important it is to find and adjust the perfect balance between immersion and comfort when traveling in VR games.

Report by Jan Schneidereit from Mothership Marketing GmbH. The speaker spoke about how to build a successful media strategy focused on European countries.