Conferences

Conferences

White Nights Moscow 2016: Google on new products in the field of paid application promotion

App2Top.ru continues to post videos from the White Nights Moscow 2016 conference. Amgalan Bazarov and Arseniy Alikhanov from Google are next in line. In their speech, they talked about new products in the field of paid application promotion with Google AdWords, in particular about Universal campaigns for applications, the Firebase analytical system, the latest trends and tips for optimizing advertising campaigns.