Disney continues to successfully use a model in which its games are brought to the top not so much by buying traffic, but by hyping its cartoons.
What is needed today for success in a mobile market full of clones, cheap products splashed ashore by waves of motivated traffic and giants whose incomes allow them to stay in high positions?
A Big Name.
It’s enough, look at the audacity of Fallout Shelter, which pushed Candy Crush Saga into the American box office top, having optional IAPs.
And Disney, the conveyor of modern symbolism and mythology of childhood dreams, is aware of this. She creates names herself, releasing cartoon after cartoon, which become, at least for a while, the main reason for conversations, the center of public attention.
And when a game based on this movie comes out – who will deny themselves the pleasure of extending acquaintance with their favorite characters?
Even at an average level (but not monetization, of course), such creations easily climb the steps of the cash tops. Which was perfectly demonstrated by projects like Frozen Free Fall. And the novelty – Inside Out: Thought Bubbles, released just the other day, quite possibly, will also appear there.
Although we remember: here, first of all, everything depends on the success of the parent product, namely, the cartoon. The picture will not become a big name, you should not expect surprises from the game.
