Garfield in “Natives” as an example of a successful brand collaboration in a mobile game
The introduction of celebrities and popular movie and television characters into the game is a common practice in the mobile sphere. Now Lithuanian Game Insight has started to practice it actively. The other day she launched a large-scale event in her 60 million blockbuster “Natives”. The face of the new event was Garfield the cat, a popular hero of comics and animated series. We tell you exactly how the company implemented the brand in its…
Alexander Agapitov: “Xsolla launches services that will help game developers earn more”
On June 6, Xsolla announced a product line focused on supporting game developers. Now, in addition to the payment solution, the company offers gaming teams services with which you can independently, without posting on Steam or GOG, publish and promote the product. App2Top.ru I talked to the top managers of Xsolla about the announcement.
“The main challenge is not the financial budget”: Social Quantum on the promotion of games
Alexander Bezobrazov, Marketing Director of Social Quantum, spoke at the Epic Growth Conference about marketing problems, the reasons for the increase in staff and what specialists are needed to promote games today. We offer an edited transcript of the material.
Deconstruction of Golf Clash, the most successful ideological successor of Clash Royale
Among the numerous imitators of Clash Royale, the golf simulator Golf Clash has achieved the greatest success. The game is among the top twenty highest-grossing mobile games in the United States and earns more than $ 10 million per month. Why she succeeded,” Adam Telfer, co—founder of Chatterbox Games, told GDC.
Steam results for 2017 from Sergey Galenkin
How Steam Direct, PUBG and the growth of China affected the largest PC gaming market in 2017, – Sergey Galenkin, director of publishing strategy at Epic Games and author of the Steam Spy service, told in his blog on Medium. We have translated the material into Russian.
Study: 30% of hardcore PC players spend time playing games in the Battle royale genre
The analytical company Newzoo has published an overview of the market of games in the genre of battle royale. The document tells the history of the segment, and also describes what is happening in this direction today. A brief retelling of the report is on our pages.
Introducing new features into an already released game: approaches and solutions
It is impossible without updates today. It doesn’t matter if we are talking about the development of a premium project or a frituplay. In any case, the players are waiting for supplements. That’s just not everyone can benefit. If the players do not accept the new thing, you will lose both money and the audience. Therefore, you need to test it before launching. How they do it — we tell you in the article.
5 rules of game balance: analysis of cases from Rocket Jump
How to approach the balance of games correctly, — said Konstantin Sakhnov, director of the game department of Rocket Jump studio. As examples, he took cases, both from his own experience and from games such as World of Warcraft and Clash of Clans.
“The tops of the gaming industry will gather in Cyprus to communicate in a comfortable atmosphere”: Yulia Lebedeva on White Nights CEO Summit
The next White Nights will be held in Cyprus as a summit for CEOs. Why the organizers chose the new format and how it will differ from the usual one — she told in an interview with App2Top.ru Yulia Lebedeva, chief coordinator of the “White Nights”.