Three reports from Facebook at White Nights Moscow 2018. The first speakers were Igor Pashchenko and Alina Chernetsova. The speakers talked about the launch and promotion of mobile games using Facebook solutions.

Report by Vladimir Kurochkin from The Abyss. The speaker shared his experience and talked about the DAICO model – a decentralized fundraising that minimizes the risk of fraud. At the beginning of the year, the company has already passed this way.

A report by Ruslan Voronetsky from Appodeal. The speaker shared a story about how a small administrative team opened an office in Minsk in 3 months, transferred all developers there, recruited new ones and joined HTP.

Report by Maxim Muravyev from Plarium. After the success of the Vikings: War of Clans game, not only the staff, but also the number of tasks increased in the studio. In order to adapt to the new conditions, the studio Plarium Krasnodar went through the reorganization of a large team. Maxim told how the changes affected the corporate culture, and how it affected the effectiveness of the team.

A report by Natalie Portier from Appodeal. Natalie told how publishers can influence the evolution of the market and make it fair for all players.

Report by Roman Goroshkin from Epic Games. The speaker gave a brief instruction for developers on how to make sure that there was money, fame and honor.

Report by Tanya Loktionova and Alina Mudra from Values Value. Tanya and Alina shared recommendations on retaining employees and protecting recruiters from hunting.

A report by Tsvetan Rusimov (Cvetan Rusimov) from Imperia Online JSC. The speaker spoke about how the company tripled the number of in-game purchases, as well as about Dan Ariely’s book “Predictable Irrationality: hidden forces that determine our decisions” and showed by examples how to get into the minds of players and manipulate their decisions.

Report by Masaru Nogi (Masaru Ohnogi) from gumi Inc. The speaker spoke about how the company plans to change the world with the help of innovative entertainment projects and services built on AR/VR and blockchain/cryptocurrency technologies.

A report by Stephen Lee from DECA Games. The speaker spoke about how the company managed to increase the number of users and the amount of profit years after the launch, focusing on operating.

There were several reports from Unity at White Nights in Moscow at once. Slava Taraskin was the first to speak. The speaker spoke about the new Unity platform for monetization of mobile games.

A report by Alexander Scooper from Youmi Technology (HK) Limited. The speaker spoke about how to do business in China and answered questions: Who will help with localization? Where can I find the right audience? How to keep their LTV?

Ilya Kukharev’s report from AppFollow. The speaker gave step-by-step instructions on how to do ASO to get to the main page of the App Store, and also answered questions: how to work with reviews and ratings, how to monitor competitors and learn about their strategy, etc.

Report by Gleb Mashchenko from RoasUp. The speaker spoke about how using a mathematical approach and machine learning methods, you can increase the effectiveness of advertising on Facebook.

Nikita Zatsepin’s report from BlueStacks. The speaker talked about what to pay attention to and how to launch a mobile project on a PC with BlueStacks 4.

A report by Yuri Yashunin from Scalarr Inc. Using concrete examples, the speaker spoke about the use of machine learning algorithms to identify new types of fraud and increase the level of protection for developers of mobile games and applications.

During the round table, experts discussed the problems, opportunities and prospects of PC publishing. What to expect from the PC publishing market in the coming years, what challenges developers have to face, should we expect the emergence of a new unified platform, or the market will be fragmented over the next years.

A report by Evgeny Marchenkov from AdSide Media. The speaker told about advertising on Facebook: how to avoid typical mistakes of beginners, how to measure the effectiveness of advertising campaigns, and how to scale the advertising ROI.

A report by Montgomery Singman (Monte Singman) from Shenzhen iDreamSky Technology. The speaker shared the latest news about changes in government intervention in the gaming industry in China, which game genres are popular in China, opportunities and prospects of the market.