TinyCo studio, known for the Tiny Village and Tiny Monsters projects, loves to compare the profits it has received from various markets. This time, the company went a little further, taking a closer look at the revenue from the Nexus 7 tablet.
As a result of a small study, the studio developers found out that the ARPU of their projects on the Nexus 7 is 50% higher than that of the average Android tablet. In addition, the probability that Nexus 7 users will purchase IAP in the game is 50% more than users of other Android tablets will do it.
While the Nexus 7 accounts for only 15% of TinyCo users with Android tablets, they generate 30% of the profit from all “tablets“ on the ”robot”.
Overall, the customer retention rate on the Nexus 7 is 20% higher than other Android tablets. Here, however, it is impossible not to note the following point: TinyCo does not compare the performance of the Nexus 7 with tablets from Amazon. In principle, this is true, since Google Play and the Amazon Appstore are noticeably different from each other.