Last year, the revenue of the European mobile games market grew by almost a third and amounted to $ 9.6 billion, according to Sensor Tower. At the same time, most of the revenue came from Google Play users.The big Sensor Tower report, published on January 8, is dedicated to the European mobile market as a whole, including games and applications.
Its total revenue for 2020 amounted to $15 billion and increased by 31%.
The full material can be found here, and below — read the extract only about the European mobile games market.
Overall figures for 2020Mobile games revenue in Europe grew by 28% year-on-year.
- Games generated 64.8% of the revenue of the entire mobile market in Europe.
- Last year, their share was higher (66.4%), but this is due to the growing popularity of applications in the categories of “Entertainment” and “Social Networks”.European users accounted for 12% of the global revenue of the mobile games market.
- The total number of downloads of mobile games amounted to 12.5 billion (an increase of 20.2% in annual terms).
- Revenue of the European mobile games market for 2019 and 2020
Google Play and App Store Data
Unlike the rest of the world, in Europe, most of the revenue came from games from Google Play — $5.4 billion (an increase of 28.6% year-on-year).
- Android users spent the most on games in Germany — $1.3 billion (64.2% of the total revenue of mobile games in the country)
- App Store users generated $4.2 billion (an increase of 27.3% compared to last year).
- The number of unique installations in Google Play increased by 23.2% and amounted to just over 10 billion, while the App Store accounted for 2.4 billion downloads (an increase of 9% year-on-year).
- Mobile game downloads in Europe for 2019 and 2020
Data on individual games
The highest-grossing mobile game in Europe was Coin Master with revenue of $398.2 million.
- The top three also included Brawl Stars ($259 million) and PUBG Mobile (253.5 million).
- The fastest growing game was State of Survival, whose revenue grew 23 times year-on-year and amounted to $165 million.
- One of the main hits of last year Among Us topped the downloads chart, generating 64.7 million installs per year (50 times more than in 2019).
- It is also significant that only two hyper-casual projects were included in the top 10 most downloaded mobile games in Europe.
- Top 10 mobile games by revenue in Europe for 2019
Sensor Tower assumes that comparable revenue growth is unlikely to occur in Europe in 2021, despite the continuation of the pandemic and related restrictive measures.
However, analysts say that many European users have managed to form new habits over the past year and make mobile games a part of their daily lives.