Incremental games are one of the fastest-growing segments on PC. We present a comprehensive benchmark report on the state of this niche to understand how the idle game market currently looks on Steam.

Topics covered in this article:

  • key characteristics of idlers and incremental games that distinguish them as a separate niche;
  • how developers monetize idle games: the main methods;
  • retention rates of popular idlers: from D1 to D90;
  • a benchmark of the idler and incremental games segment: release counts, median revenue, etc.;
  • earnings of top representatives of the genre, as well as the harsh reality of the market;
  • the highest-grossing idle games on Steam: both free-to-play and paid.

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