App2Top.com: site for game developers, publishers and marketers

All publications for 24.08.2021

Vacancies August 24, 2021

Vacancies of the week (August 24)

Wanted: sound producer at RJ Games, project manager at WAZZAPPS and editor of commercial publications at WN Media Group.

Platforms August 24, 2021

Unity employees are worried that they may be working on military projects. The reason for this is the opaque policy of the company

It’s no secret that the Unity engine is used not only in video games — car brands, architects, military and many others also work with it. However, it turned out that Unity Technologies is in no hurry to tell employees which projects their work will be part of. Developers are afraid that developments can be taken without their knowledge to fulfill military orders.

Investments and transactions August 24, 2021

Unity has acquired the OTO platform for audio analysis of game chats and anti-toxicity

A new Unity survey found that 7 out of 10 players experience toxic behavior in multiplayer games. To combat this phenomenon, the company acquired the OTO platform. It allows you to analyze audio messages in game chats in real time and identify toxic users. The value of the transaction was not disclosed.

Platforms August 24, 2021

The App Store will require additional banking data from developers

Apple has updated the rules for receiving payments. Now developers will need to specify the address of the owner of the bank account in the App Store Connect. The new rules will come into force on October 22.By October 22, developers must provide information in the App Store Connect.

Industry August 24, 2021

Electronic Arts has given all developers access to patents in the field of accessibility of games

Electronic Art s wants as many people as possible to play video games comfortably. To do this, the company has opened access to five patented technologies for people with disabilities. This means that any developer will be able to use these solutions and implement them into their project.Apex Legends

Laws August 24, 2021

In South Korea, Google and Apple will be banned from imposing their payment systems on developers for in-app purchases

Not only American officials are fighting the monopoly of Google and Apple in mobile stores. The South Korean authorities are preparing to adopt a law that will allow developers to use third-party payment systems and not pay a commission for transactions inside applications.

Platforms August 24, 2021

The app ratings on Google Play will change. Users will only see ratings from their region

Google has announced changes to the app rating system in the Play Store. Starting in November, the estimates will be linked to the region. This means that users from Russia will not be able to see reviews and ratings from the USA and vice versa. The company wants the system to become more useful and convenient for developers.Google announced this in the official blog for Android developers.

Platforms August 24, 2021

How the Lost Profit Syndrome Helps Turn Steam Vishlists into Purchases

Not all vishlists on Steam are converted into purchases. Less than 20% of players acquire the “desired” titles in the first week from the moment of release. A good way to push others to buy is to use FOMO. How exactly to do this, marketing consultant Chris Zukowski told in his column on the website How To Market A Game.