App2Top.com: site for game developers, publishers and marketers

All publications for 13.01.2020

People January 13, 2020

Vyacheslav Makarov leaves Wargaming for political activity

Last Friday, World of Tanks product director Vyacheslav Makarov said he was going into politics and creating a “Party of Direct Democracy.” The continuation of the story did not take long to wait. Today Makarov announced that he is leaving Wargaming.

Industry January 13, 2020

MediaTek will release a new generation of gaming chipsets for cheap smartphones

MediaTek is preparing a line of gaming chipsets for budget smartphones. Thanks to this, the latter will be able to support games with high requirements.

Marketing January 13, 2020

Developers will be able to embed ads in games with self-optimization

The Playable Platform advertising analytics service presented the first results of testing self-optimization ads. The CTR of such advertising in games increases by a multiple, and without the participation of live operators.