A promo video of the hardcore 2D platformer Splasher was released, an interactive graphic novel Out There Chronicles appeared in the stores, and the Pokemon Go title was launched in America (and will be released in Europe soon).

As part of the almost two-week summer Steam sale, users spent almost $ 80 million more on games than during the winter sale, despite the fact that discounts have become less.

In the context of the rising cost of traffic, more and more developers are turning to ASO and A/B testing. Evangelists of these practices claim that these are one of the most important tools to reduce advertising costs.

South Korean Netmarble Games is going to acquire Israeli slot developers Playtika for the sum of several billion dollars.

The authors of Cookie Jam announced the acquisition of TinyCo, known for such games as Tiny Monsters, Marvel Avengers Academy and Family Guy: The Quest for Stuff.