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All publications for 07.04.2016

Industry April 7, 2016

How did Kabam’s Contest of Champions earn $100 million in 7 months?

Vinayak Sathyamoorthy, Senior Product Manager at Zynga, analyzed in detail the reasons why Kabam’s Contest of Champions game has gained popularity. We share the translation.

Industry April 7, 2016

BlueStacks and Twitch launch the first mobile video streaming system on PC

Mobile company BlueStacks has launched BlueStacks TV. Through the Android emulator, users will be able to watch mobile streams from a PC or stream themselves.

Marketing April 7, 2016

DeltaDNA: the longer the first session, the better the performance of the game

In the freeplay, the retention rates of the game, ARPU and the conversion rate partly depend on the length of the first session, experts of the mobile marketing company DeltaDNA believe.

Industry April 7, 2016

Unity: mobile players want to “pay” for the game by watching video ads

Two-thirds of users will prefer to “pay” for the game by watching video clips. And the most unloved format is IAP. Unity came to such conclusions based on the results of its own research.