App2Top.com: site for game developers, publishers and marketers

All publications for 29.05.2015

Marketing May 29, 2015

LoopMe: companies will spend $500 million a year on mobile advertising

The focus in marketing is shifting from television to mobile. Mobile advertising budgets are growing, and soon the figure of $ 500 million will become the annual norm, says Stephen Upstone, founder of the LoopMe video advertising platform. He told about this at the Casual Connect Asia event.

Marketing May 29, 2015

Metaps: We can measure the effectiveness of app promotion on TV

Japanese companies Metaps and Hakuhodo Inc. announced a collaboration in which Metaps was able to assess the impact of television advertising on mobile app downloads.

Industry May 29, 2015

Kabam will not release a game based on “Mad Max”

Rumors have not been confirmed that Kabam is going to launch a game based on the movie “Mad Max: Fury Road” (Mad Max: Fury Road).

Conferences May 29, 2015

The schedule of White Nights 2015 is published

A preliminary schedule has appeared on the official website of the White Nights 2015 conference, which will be held in St. Petersburg on June 26-27.

Industry May 29, 2015

Studio 22cans will have a new head

Simon Phillips became the CEO of Studio 22cans.

Games May 29, 2015

The world release of match-3 based on Farmville took place

After several months in softlonch mode, a new mobile game based on the Farmville series from Zynga has appeared in the world stores. The title in the match-3 genre is called FarmVille: Harvest Swap.