Microsoft has named a new executive director. Steve Ballmer was replaced by Satya Nadella. He is a veteran who has worked in the company for more than 20 years. The new head of the largest IT corporation in the world wears glasses, enjoys cricket and loves innovation.

Yesterday, an article by Eric Sefert, head of marketing at Wooga, appeared on the pages of Mobile Dev Memo. In it, Eric talked about the art of “soft” launching mobile applications and the importance of traffic sources. We offer you the Russian version of the material. 

According to Sergey Galenkin, one of the leading industrial bloggers of the Runet, everyone is tired of mobile games, it’s time to write that the market is “in the dark.” Is it so?