We continue to publish videos of presentations from the "Gaming Industry" conference, which took place on April 22 in Minsk. Today, we are posting the presentation "Mobile Games by License of a Popular Brand. How Does It Work? From Idea to Top Rankings in App Stores." The presentation was delivered by Alexey Kozyakov, who is responsible for the "Three Cats" brand at "STS Media."
Alexey's 20-minute lecture provides a detailed account of licensing opportunities. The speaker discusses both the basics of the process and the potential limitations a team might face when deciding to develop a game based on a popular brand. Additionally, he shares his own case study.
You can watch the video on our YouTube page: https://youtu.be/3dn36AZDtTA