What an IP License Brings to a Mobile Game — Lecture and Case of “STS Media” — KII Minsk 2026
We continue to publish videos of presentations from the “Gaming Industry” conference, which took place on April 22 in Minsk. Today, we are posting the presentation “Mobile Games by License of a Popular Brand. How Does It Work? From Idea to Top Rankings in App Stores.” The presentation was delivered by Alexey Kozyakov, who is responsible for the “Three Cats” brand at “STS Media.”