A checklist about the promotion, a story about the passage of Greenlight, a case about the fight against Chinese gaming pirates and not only – in our traditional weekly selection of the best materials of the past working week.

The non-standard advertising campaign of Best Fiends with the participation of 13 letsplayers allowed the game to achieve very good results both in money and in downloads.

The game of the Boston studio Oniix was copied by Chinese clone makers. The team shared their experience of dealing with them. We offer you a translation.

About the average age of the Russian mobile gamer, the share of role-playing game fans among women and local traffic prices on myTarget and Facebook, – App2Top.ru told the marketing company DataLead.

Yesterday, October 8, Unity announced in its official blog that it had begun the process of suspending the development and support of the Unity Web Player plugin.

The story of apps purchased/downloaded by users, but no longer supported by developers, disappearing from the purchase history continues.

Today at midnight in Russia, the latest line of iPhone devices officially introduced by Apple exactly a month ago – on September 9 – went on sale.

The authors of Angry Birds are preparing a new puzzle. They promise that there will be no birds in it. Instead, the main character of the game will be the popular singer Shakira.

In five years, the mobile games market will earn a third of all the money the gaming industry receives from digital sales.

As part of our “Who’s Who” column, we talked with game designer Nikita Filatov about the Cloud Castle team and their first game project – the nonlinear adventure game Die With Glory.

The second game in the universe of minions will be published by Electronic Arts. It will be released next week.

Eric Seufert, vice president of acquisition and user engagement at Rovio, in his last post addressed the question of whether it makes sense to spend money on advertising on the mobile Internet as opposed to advertising in mobile applications.

For verbal mobile games, quizzes and puzzles in September, ARPPU, on average, increased by $1.

The experience of passing Greenlight in the official blog of the Message Quest game was shared by its author and developer Maria Kravtsova. With the kind permission of Maria, we have published the material on our pages.

There are enough tutorials and forums on the Web about the technical aspects of pixel animation. Therefore, Jonathan Kim and Paul Robertson, the authors of the animation for Scott Pilgrim vs. the World: The Game, give some general tips on how to make sprites that will stand out from the general background and attract the attention of players.

The Apple company said that those games that were removed by the developer companies from the App Store will disappear from the user’s purchase history.

If the game is removed from the App Store, the user who bought it earlier will most likely not be able to download it again.

The Midora game has collected $73 thousand necessary for the release with the help of the Kickstarter crowdfunding platform. The project, however, has not yet been released: the authors of the game have run out of money. As of October 2015, only the diesel engine is fully ready.

Not so long ago, the Israeli company SOOMLA has prepared a detailed guide to the marketing of mobile indie games. We read the text and realized that we have not only a guide, but also a kind of checklist for budget promotion. We offer you a revised version of the material in Russian.