Urban Airship | App2top

All publications by tag «Urban Airship»

Industry December 12, 2013

Pushy almost does not increase retention in games

Urban Airship spoke in numbers about the benefits of push in games. It turned out that they have a minimal impact on retention, but they stimulate engagement very well.

Other June 1, 2012

Push to help

Push notifications noticeably affect the lifetime of applications on mobile devices: users who allow notifications to be sent to themselves continue working with the application for much longer and do it more actively than those who refuse notifications.