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All publications by tag «Taptica»

Other May 22, 2013

Mobile App Analytics from A to Z. Part #3

Vice President of Taptica Matt Tubergen tells on the pages of Pocket Gamer how to work with analytics. We offer a translation of his third article, “Key Questions to Data”, devoted, respectively, to key questions on analytics.

Other April 18, 2013

Mobile App Analytics from A to Z. Part #2

Matt Tubergen, Vice President of Taptica, tells how to work with analytics on the pages of Pocket Gamer. We offer a translation of his second article, “Fundamentals of Post-Installation Analytics“, dedicated to events and their parameters.

Other April 12, 2013

Mobile App Analytics from A to Z. Part #1

In the mobile business today, one of the main components of success is the monitoring of statistical data. Numerous mobile services allow you to literally keep your finger on the pulse of the player, track what he is interested in and what is not.

Other January 14, 2013

Taptica and the future of the mobile market

Games are one of the most profitable segments of the mobile app industry. It’s not a secret for anyone for a long time. This is stated in numbers by many, including companies such as Distimo and App Annie. The other day, Taptica also shared its opinion on this issue.