Disruptor Beam: “Working with brands is important for retention, not for acquiring players”
The main advantage of working with games under popular licenses is not that IP brings traffic. Another thing is much more important: they retain the audience. This is the opinion of Jon Radoff, CEO of Disruptor Beam studio, which developed Game of Thrones: Ascent, Star Trek: Timelines and the recent The Walking Dead: March to War.