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All publications by tag «SplitMetrics»

Analytics: In the first half of 2024, downloads of top VR games on Android devices reached a record level

Although sales of virtual reality headsets are declining, VR games are setting records for downloads. SplitMetrics found that in the first half of the year, Android device owners downloaded the 28 most popular VR games a total of 5.5 million times. That’s 40% more than a year ago.

Marketing November 28, 2016

4 tools for A/B testing of game pages in mobile stores

About the most popular solutions for A/B testing in mobile, – Soomla company told.

Marketing May 11, 2016

The median conversion from viewing the game page to downloads is 4.4%

Among all categories of mobile applications, games show the lowest median conversion from viewing the game page to downloads, as well as the largest discrepancy between the maximum and minimum values.