Indie platformer Neko Ghost, Jump! generated over 17 thousand vishlist before the release. However, the launch turned out to be a complete failure — only 100 copies were sold on the first day. Developer Victor Burgos tried to figure out the reasons for the failure, and industry colleagues joined the discussion.

Game development usually begins with the creation of a prototype. However, even before this stage, a fair amount of work needs to be done, says Rotem Eldor, product director at CrazyLabs. In an article for the Gamesindustry website.biz he told what the preparation for the creation of a successful hypercausal title should consist of.

Not all vishlists on Steam are converted into purchases. Less than 20% of players acquire the “desired” titles in the first week from the moment of release. A good way to push others to buy is to use FOMO. How exactly to do this, marketing consultant Chris Zukowski told in his column on the website How To Market A Game.

The British company Chucklefish, which accounts for the development of Starbound and the publication of Stardew Valley, has published a guide on pitching games. It contains tips on how to prepare for the presentation of the project and what publishers pay attention to. We share the main material.