Purchases of video ads for mobile platforms for the 2nd quarter of 2017 increased by 142% compared to the previous quarter. This has made mobile video advertising the fastest growing format among other types of ads.

The past year has become a landmark for mobile marketing. Advertising spending in the United States increased by 174%, mobile overtook PC for the first time in terms of marketing costs, – such information was published by the analytical company Smaato.

We continue to post video reports from White Nights 2015. Next up is a performance by Mohamed Ben Hiba from SMAATO. At the conference, he told how with the help of his company’s tools it is possible to keep the profit from advertising at a high level.