One of the central metrics for evaluating the effectiveness of advertising is eCPM. What is its difference from CPM, how it is calculated and why it cannot be unconditionally relied on, — he told in his column for App2Top.ru Mark Rodriguez, Product Marketing and Growth Manager at Appodeal.

AppQuantum advertising monetization managers have prepared a continuation of the analysis of how mobile advertising works today. In the second material, they covered in detail the issues of setting up advertising mediation.

AppQuantum advertising monetization managers have prepared a detailed analysis of how mobile advertising works today — from highlighting general principles to immersion in “waterfalls” and bidding.

Together with Mobio, we tell you a little about CTR, one of the most important metrics in marketing. We touch upon such topics as its calculation and analysis of indicators. The author of the material is Nikolay Marchenko, the media buyer of the platform.