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Industry March 24, 2021

SCMP: Western luxury brands are looking for a rich audience in Chinese games

The trend for brand collaborations in games has not passed for many years. It has reached a special scale in China. Burberry, Maserati, Tesla and many other luxury brands cooperate with Chinese developers. In this way, they want to gain the trust of the local wealthy youth, SCMP believes.

Analytics February 5, 2021

SCMP: Chinese developers are making mobile games based on well-known franchises in order to “capture” the global market

China’s gaming market has overflowed with mobile developers, SCMP believes. Competition in the country has intensified, and Chinese companies have increasingly begun to look towards the West. Titles based on famous franchises like “Harry Potter”, “The Lord of the Rings” and “Game of Thrones” help to achieve popularity among European players.