retention | App2top

All publications by tag «retention»

Industry November 14, 2018

Jam City: a mobile game with a retention of less than 20% on day 7 — a place in the softlonch

It is increasingly difficult for newcomers to the mobile games market to squeeze into a row with major publishers. This was stated by Jam City Vice President Jeremy Horn at Pocket Gamer Connects 2018 in Helsinki.

Marketing April 19, 2017

Modeling user retention: in search of the optimal formula

How to find the best formula for the retention forecast in his game, – App2Top.ru Vasily Sabirov, a leading analyst at devtodev, told.

Industry August 11, 2016

Games lag behind other mobile apps in terms of retention

Games have the lowest retention compared to all other types of mobile applications,” Localytics analysts calculated.