Ubisoft will use free-to-play games to attract players to its premium projects
The first quarter was not the most successful for Ubisoft in terms of sales. However, the company is going to compensate for this by attracting a new audience to its popular franchises. It’s about motivating users of free-to-play projects to buy premium AAA games in the same universe.Ubisoft CFO Frederick Duguet spoke about the new strategy.