Post-IDFA Alliance | App2top

All publications by tag «Post-IDFA Alliance»

Marketing May 20, 2021

Post-IDFA Alliance: Advertising spending on Android increased by 21% after the release of iOS 14.5

At the end of April, Apple simultaneously with the launch of the iOS 14.5 update launched a new privacy policy. The Post-IDFA Alliance, a coalition of advertising services and platforms, reported that after that, advertising on iOS fell in price, and on Android it rose sharply.

Marketing February 17, 2021

Liftoff has announced the launch of a coalition of advertising services. Its purpose is to facilitate work in conditions without IDFA

Today, on February 17, the Liftoff platform announced the launch of the Post-IDFA Alliance. This is a coalition of services and platforms that is designed to solve the problems associated with the restriction of IDFA by Apple. The association includes, in addition to Liftoff, companies such as Fyber, Chartboost, InMobi, Vungle and Singular.