Industry April 4, 2019 Analysts have estimated the paying audience in the UK gaming market This year, the UK promises to become the second largest gaming market in Europe and the sixth in the world. Now there are 37.3 million gamers in the country who are fond of online games. Newzoo and ACI Worldwide specialists investigated their preferences and found out which of them and why is ready to invest in gaming products.
Marketing June 16, 2017 Game performance indicators: paying users How to analyze paying users, why with increasing audience growth, the share of paying users may fall, as well as how to increase their number, – Vera Karpova, analyst at devtodev, told.