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Advertising at Gamescom has become 64% more expensive over three years. In 2025, showing a trailer at the opening ceremony will cost up to 465,000 euros

Gamescom is one of the most prominent exhibitions in the gaming industry, and participating in it becomes increasingly expensive every year. Journalists from GamesWirtschaft have learned how much it will cost to show a trailer during the main broadcast at the Opening Night Live ceremony in 2025.

Showing a trailer at the opening ceremony of Gamescom 2024 will cost at least 115 thousand euros

Journalists from TechRaptor examined the rates for Gamescom 2024 and found out the cost of participating in the Opening Night Live ceremony, which kicks off the exhibition. Developers will have to shell out hundreds of thousands of euros to show their trailers.