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All publications by tag «NPS»

Marketing October 25, 2017

GTA fans more often than others advise the game to others

The Grand Theft Auto gaming franchise is being promoted by its fans more actively than others, according to a new study by Newzoo on the loyalty index (Net Promoter Score, NPS) of the most popular franchises in the video game industry.

Marketing August 11, 2017

How to measure the loyalty of players to your project?

What is loyalty, how to calculate it, why it may be needed? These and other questions are answered by devtodev analyst Vera Karpova in our series of materials “Performance Indicators of games”.