Матей Ланчарич | App2top

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News December 22

75% of paying mobile gamers delete games with misleading elements immediately after installation, but “whales” are unaffected by it — analytics

Mobile marketing expert Matej Lancaric surveyed about 200 gamers from the United States who regularly spend money on mobile games. He was interested in their attitude towards misleading ads.

A month for a soft launch of a mobile game is very little, according to the expert

Matej Lancaric, formerly the head of marketing teams at Pixel Federation, BoomBit, and SuperScale, wrote an extensive article about the importance of a prolonged soft launch for mobile games. He is convinced that projects lacking proper testing risk failing upon release.