According to a Facebook study, 57% of mobile players who do not pay for disabling ads in mobile games agree to see it there and on, as long as the titles remain free.

Eric Seufert, vice president of acquisition and user engagement at Rovio, said that CPM (Cost Per Mile / Cost Per Thousand – cost per thousand impressions) has decreased in Asia. And he shared his thoughts on what this might mean.

Mobile marketing company Kochava is creating the Collective, which will include advertising agencies, mobile advertising networks and advertisers. The goal is to collect general data on users and improve mobile targeting based on them.

Analyst Trevor McCalmont wrote an article about what common mistakes in user acquisition should be avoided. We share the translation.

Recently, the cost of attracting new users of mobile applications has increased significantly. Therefore, there is a demand for tools to minimize costs. One of them may be the ApEngage service. Its beta version was recently launched by Apsalar.