In the first half of 2021, the main advertisers in the mobile gaming market were games made by developers from China. The analytical company SocialPeta analyzed, using the example of Genshin Impact and Lords Mobile, how betting on creatives helps Chinese projects with promotion in the West.

The mechanics of season passes have gained popularity due to the success of Fortnite and PUBG Mobile. But not only these games have made good money on it. Sensor Tower analysts told what other mobile projects managed to seriously increase revenue after the introduction of seasonal passes. There is a game from Playrix in the list.

The revenues of the Singapore studio IGG in 2017 amounted to $603 million. The revenue driver was the mobile role-playing MMO game Lords Mobile. Last year, the fritupley title generated from $30 to $51 million per month.