Falko Becker, Senior Publishing Manager at JoyPac mobile publisher, spoke about the pitfalls of licensing Western games in China.

The entertainment division of the Chinese chemical company Jinke has acquired the British studio Outfit7, known for the media franchise “Talking Tom”.

From July 1, all mobile games published in China must obtain permission from the State Administration of the People’s Republic of China for Press, Publishing, Broadcasting, Cinematography and Television (SAPPRFT) before entering the market. The Chinese developer community turned out to be dissatisfied with the innovation. We tell you why.