Digital Turbine has announced the purchase of 100% of Fyber, a service for advertising in mobile games and applications. The transaction amount was $600 million.As part of the deal, $400 million will be paid in Digital Turbine shares, and $150 million in cash.

Last week it became known that Apple is “blocking the oxygen” of IDFA. Users in iOS will be able to block the transfer of information about themselves to advertising companies by clicking. We asked Adjust, AdQuantum and Digital Turbine how much this will affect the UA market.