DataLead has launched the Appness platform, a platform for direct interaction between media buyers and advertisers interested in attracting traffic from Facebook. Why such a service is needed, how it works and why buying traffic from Facebook on your own is not the most effective solution, the creators of Appness themselves told us.

The other day, Apple announced the imminent introduction of advertising in the search in the App Store. We talked with Russian marketing companies about how this innovation can affect the market.

We continue to post videos from the White Nights Helsinki 2016 conference. Next up is a report by Evgeny Marchenkov, Vice President of Sales and Marketing at DataLead. In his presentation, he spoke about the existing models of interaction between developers and advertising companies.

The publisher of Clicker Heroes and Wartune answered the questions App2Top.ru and DataLead about the Russian market and the differences between our players and the Chinese.

We continue to post videos from the White Nights Moscow 2015 conference. Next up is the performance Evgenia Marchenkova, VP of Sales and Marketing at DataLead. In his report, he talked about the difference in the price of traffic on the advertising platforms myTarget and Facebook.

About the average age of the Russian mobile gamer, the share of role-playing game fans among women and local traffic prices on myTarget and Facebook, – App2Top.ru told the marketing company DataLead.