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Industry March 24, 2021

SCMP: Western luxury brands are looking for a rich audience in Chinese games

The trend for brand collaborations in games has not passed for many years. It has reached a special scale in China. Burberry, Maserati, Tesla and many other luxury brands cooperate with Chinese developers. In this way, they want to gain the trust of the local wealthy youth, SCMP believes.

Marketing September 28, 2015

Rovio: motivated advertising – yesterday

Wilhelm Taht, head of the External Products Department at Rovio, believes that motivated advertising gives zero results. And offers its own solution to the problem.