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All publications by tag «Bain and Company»

Analytics: web shops are now available for 74% of top mobile games

In its recent study, Bain & Company dedicated a section to the situation with direct sales (D2C) in gaming. Below are some findings.

Most gamers have been playing nearly the same thing for years — study shows

This conclusion was reached by the consulting firm Bain & Company, which surveyed 5,300 people worldwide.

News September 14, 2023

Research: in 5-10 years, more than half of the games will be made using AI

American consulting company Bain & The company conducted a study on the use of generative AI in game development. To do this, she interviewed 25 top managers from gaming companies from around the world.

News October 17, 2022

The global turnover of the gaming market will grow by 50% in five years

In 2027, it will reach $307 billion, the consulting company Bain predicts & Company.