AppsFlyer has presented a large report on the audience of mobile applications in the Scandinavian countries. Mobile titles are most often played by women, but men spend money more actively in them. At the same time, Scandinavian gamers in general are extremely reluctant to entrust their personal data to games.Note: AppsFlyer collected data based on a survey of 4,039 users from Sweden, Denmark, Finland and Norway over the age of 18.

Zynga has published a study on the behavior of users of its mobile games and their attitude to advertising. It turned out that the company’s projects are played mainly by parents, and the overwhelming number of respondents launch games to escape from reality.Zynga prepared the report jointly with the National Research Group.

The audience of the Hitman Sniper mobile shooter has reached 10 million people. According to this indicator, the title can be considered the most popular game in the famous “killer” franchise.