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All publications by tag «Adinnovation»

Marketing February 19, 2015

5 facts about the Japanese mobile advertising market

Shunji Oyama from Adinnovation told us about the formation of Japanese corporate ethics in the context of the work of advertising agencies and the current situation with the advertising of Nippon koku applications.

Industry October 20, 2014

Tokyo Drift: a brief history of the formation of DeNA and GREE

Japan is one of the most thriving mobile gaming markets these days. Top developers can earn more on it than anywhere else. Not everyone, however, knows how this market grew, about how it all started. And it all started with feature phones.

Marketing October 8, 2014

Monetization: How is kompugacha different from gacha?

In most modern butlers (and not only, remember the recent Monsu), the so-called gacha is used as one of the important monetization tools. This is when you are given not a specific item for money, but the opportunity to win it.