The analytical resource EEDAR analyzed 500 games from the US box office top for the 3rd quarter and claims that the price of the best-selling paid games lies in the range from $ 1.99 to $ 4.99.
The company in its research was looking for a pattern between the price, the commercial success of the game and the user rating. It turned out the following: the most profitable were expected to be free titles (they own more than 90% of the total revenue from games on iOS).
Chart showing the cost of games, the number of their releases and the share of total revenue in the American mobile gaming industry in the 3rd quarter of 2014 (as a percentage)Users rated the games the highest, whose cost ranged from $0.99 to $1.99.
But the highest-grossing games at the same time cost from $ 1.99 to $ 4.99.
A digram reflecting the ratio of user evaluation of games to the price of the gameOf the paid applications worth more than $10, only three games managed to enter the top 500: BioShock, Civilizaton Revolution 2 and Monster Hunter Freedom.
Moreover, the average ratings of these titles are lower than those of other, cheaper ones. EEDAR suggested that this may be due to inflated expectations: players tend to be more demanding of expensive titles.
The company’s research covers the period from July 1 to September 30, 2014. The data for analysis – price, average rating and user rating – are taken from iTunes.
A source: http://www.gamesindustry.bizOther materials on the topic:
The audience of mobile games is getting younger
- EEDAR about those who pay in mobile games
- EEDAR (Electronic Entertainment Design and Research) is an analytical company that provides reports based on both automatically collected data and surveys.