The theme of the next issue of the Games and Names podcast was LiveOps. Vikas Menon, who has been responsible for producing mobile games at Zynga for more than 11 years, shared his experience working on it.

The podcast host, Stas Minasov, AppMagic Vice President of Product, together with the guest touched on the following points:

  • What is LiveOps?;
  • how has the approach to LiveOps changed over time;
  • difficulties when working with gaming LiveOps in 2024;
  • what is Zynga's approach to LiveOps?;
  • why transparency in processes is important when building a framework for LiveOps.

Also, for a seed, we will give a quote from Menon regarding surgery:

"If you make one hit or a cool feature, you will not succeed. It is necessary to set up your team for success so that it can constantly learn. Every two to four weeks we get together and analyze what worked and what didn't. Thanks to this, we get a lot of useful information about each release and event."

The release can be listened to on the following platforms:

The Games and Names podcast is released every last Tuesday of the month. It is conducted by the analytical service AppMagic with the support of WN Media Group.

By the way, since we are talking about LiveOps. On February 12, a course on surgery from the WN Academy will begin, which, according to the organizers, will suit both beginners and those who want to deepen their knowledge in this area. The program is designed for three months, and the training will be conducted by Vadim Bulatov, who previously worked on monetization in such studios as Wargaming, Beresnev Games, Moon Active and Playkot.