Supercell’s Hay Day has been removed from the Chinese App Store

Hay Day
The analytical service told in its blog how many games were removed from the Chinese App Store in the first week of July.

Recall that it was from this month that Apple’s rule came into force not to allow games (paid and those containing IAP) to operate in China without a ratification number (ISBN) from the local regulator.

According to Sensor Tower, in this regard, more than 2,500 titles were removed from the shelves of the App Store, which earned about $34 million in total in China for the entire time of its existence. Of these, the local LTV is more than $ 1 million — six titles, and only one game earned more than $ 10 million. Among those “in disgrace”:

• Contract Killer Zombies 2 from Glu Mobile;
• Solitaire by Zynga;
• ASMR Slicing by Crazy Labs;
• Nonstop Chuck Norris by Flaregames.

More recently (this game was not included in the presented statistics), Hay Day from Supercell was also withdrawn from the Chinese App Store.

But that’s not all. The English-language edition of the Chinese business South China Morning Post informs that the publishers of such games as Star Wars: Galaxy of Heroes (Electronic Arts), Marvel: Future Fight (Netmarble) and Runestone Keeper (Blackfire) have also already notified their users about the imminent loss of these titles from the store.

We wrote about the beginning of a major campaign to withdraw games from the local AppStore at the very beginning of July. But then both the Chinese media and our experts on this market said that the deletions were not due to the absence of an ISBN. They explained the “cleaning” by Apple’s desire to “put the app store in order before introducing specific updates.”

It was meant that their disappearance was not due to the lack of an ISBN, but to the fact that they violated Apple’s policy, had big problems with copyright, and had been without updates for a long time.

It is unclear what kind of problem Hay Day could have. But her disappearance from the store was definitely not a tragedy for Supercell. In the Chinese market, the game has recently earned very little money. Her daily revenue was not even two thousand dollars, according to AppMagic. During the entire operation, the game earned $ 14 million in China.

By the way, the figures presented by Sensor Tower on the total number of deleted titles are much inferior to the data shown by local analytical systems. If Sensor Tower talks about 2500 games removed in the first week, then its Chinese counterpart Qimai claims about 7748 “cutbacks” by July 7.

Also on the topic:

• On the first day of July, 1571 games disappeared from the Chinese App StoreIn August, Apple will remove games that do not have a license from the Chinese App Store
• Bloomberg: Apple is going to remove thousands of iOS games from the Chinese App Store
• Is there any news?