Mail.Ru The Group received a controlling stake in the social network VKontakte.
The postal giant received a controlling stake after the acquisition of Bullion Development, which owns 11.9% of the shares VK.com Limited, at the general director of Megafon Ivan Tavrin, reports Cnews. So now u Mail.Ru Group 51.99% of VKontakte shares.
Ivan TavrinThe question is how much this transaction will affect Durov’s social network, because, as you know, the Odnoklassniki service, which owns Mail.Ru Group, is the main competitor of VKontakte.
Is it worth waiting for the slow death of the network?
Simultaneously with the news about the sale of Bullion Development, it became known that VKontakte plans to introduce paid stickers, pictures that can be shared in chat rooms. According to Zuckerberg will Call, they can be purchased as an IAP in the mobile version of Vkontakte and for votes via the web.
Recall that the monetization of KAKAO talk and LINE messengers is largely based on the sale of stickers.
Sources: cnews.ru , siliconrus.com